If you can’t decide between Brevo and Sendgrid, you are in the right place. Brevo and Sendgrid are two email autoresponders available, but their intended audiences are quite different. Compare them side by side:
- Brevo is a marketing automation platform that offers email marketing, SMS marketing, and transactional email features. It provides easy-to-use email editors, automation workflows, and detailed analytics. Brevo’s focus on marketing automation makes it suitable for businesses looking to streamline their email and SMS marketing efforts. However, its transactional email features may not be as robust as those offered by dedicated transactional email services like SendGrid.
- SendGrid is an email delivery service that caters to both transactional and marketing email needs. It offers features for email marketing campaigns, email templates, and email analytics. SendGrid’s scalable infrastructure and deliverability features make it suitable for businesses that need a robust solution for sending bulk marketing emails and managing transactional emails in one platform. SendGrid’s focus on both transactional and marketing emails sets it apart from Brevo, making it a more comprehensive choice for businesses with diverse email delivery needs.
Main Differences Between Brevo and Sendgrid
Brevo provides email marketing and marketing automation features, with a focus on simplicity and user-friendliness. SendGrid is a more comprehensive email platform offering both marketing and transactional email capabilities. The choice between Brevo and SendGrid depends on the need for a user-friendly email marketing solution or a more versatile email platform.
Pricing of Brevo and Sendgrid
Brevo and SendGrid are both email delivery services that offer different pricing plans based on the number of emails sent per month and additional features. Here is a comparison of their pricing plans:
Starting from $25/month for up to 10,000 emails per month
Additional features such as SMS marketing and landing pages are available for an additional cost
Pricing is based on the number of email messages sent, rather than the number of contacts
Offers different pricing plans based on the number of emails sent per month and additional features
Essentials Plan: $19.95/month for up to 100,000 emails per month
Advanced Plan: $99.95/month for up to 100,000 emails per month
Pro Plan: $449.95/month for up to 100,000 emails per month
Premier Plan: Custom pricing for higher volumes
Additional features such as dedicated IP addresses and email validation are available for an additional cost
It’s worth noting that SendGrid’s Pro plan comes with one included dedicated IP address, while Brevo charges $12/month for a dedicated IP address. Additionally, Brevo offers additional features such as SMS marketing and landing pages, while SendGrid is solely focused on email delivery.
My experience with Brevo and Sendgrid
In my understanding, Brevo is an all-in-one marketing platform that offers a range of features, including email marketing, SMS marketing, and marketing automation. It’s designed to be user-friendly, making it accessible for businesses of various sizes.
However, some users have noted that while Brevo covers multiple channels, it might not have the same depth of features for certain areas, such as transactional emails, as platforms like SendGrid.
SendGrid is an email delivery platform known for its scalability and reliability. It’s designed to help businesses send transactional and marketing emails at scale. It offers features like email tracking, analytics, and deliverability optimization.
While SendGrid excels in email delivery and analytics, it might not cover other marketing channels as comprehensively as Brevo. If you’re primarily focused on email communication, SendGrid could be a strong choice.
Consider your marketing priorities – Brevo for a broader range of marketing functionalities, or SendGrid for a specialized focus on email delivery and analytics.
Our Winner: Brevo
After analyzing both Brevo and Sendgrid, we concluded that the best choice overall is Brevo.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.