Kartra VS Squarespace
This Kartra vs Squarespace review was written and fact-checked following data and our own experience with the software
All reviews go through a strict evaluation methodology
Written and Researched by Steve Ramos
Done-for-you marketing assets
Small and Mid-Sized Businesses
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– Kartra is an all-in-one marketing platform that allows you to build an entire online business without the need to look anywhere else.
– Squarespace is a website builder for small businesses.
– Kartra is more focused on lead capture and marketing performance, while Squarespace is very design focused.
Kartra VS Squarespace At A Glance
Kartra VS Squarespace Pricing Comparison
- Starter: $99/month
- Silver: $199/month
- Gold: $299/month
- Platinum: $499/month
- Personal: $16/month
- Business: $23/month
- Basic Commerce: $27/month
- Advanced Commerce: $49/month
What is the difference between Kartra and Squarespace?
Kartra is an all-in-one marketing platform that includes lots of features and tools such as email marketing, online course, member area, sales funnel, and all kinds of marketing automation.
Squarespace is all about websites. They have templates and designs for pretty much every kind of business. The platform is also user-friendly.
Squarespace has done-for-you websites where you can just change a few things in the template and it’s done. On the other hand, Kartra has literally done-for-you businesses and sales funnels, not just a website.
Kartra is more of a marketing-oriented platform and provides all the tools that you might need to run a successful online business.
Squarespace, on the other hand, provides a nice brochure to display your business online.
Kartra vs Squarespace: Main Features
Kartra’s landing page builder is straightforward to use and allows you to choose a premade template or start creating from a blank canvas. If you have used other page editors, you will not have a problem creating atractive landing pages
The editor has the column and component editor mode. One allows you to customize your page by selecting column sections and the other allows you to edit the content within the columns.
Squarespace comes with 100 plus templates available and has a structured editor that offers a good better level of flexibility within the prebuilt layouts.
You can easily start a website from a template and edit it.
Winner: It’s difficult to come up with a winner here because they both offer a relatively good page editor experience here. I personally like the marketing features of Kartra when building pages for an online business. Squarespace is very simple and the design is probably better but is not as tailored for conversion.
Kartra’s email marketing automation tool offers all the basics a business needs to run successful campaigns. Easily integrates with all the pages and sales funnels within Kartra.
You can collect, manage, and set up follow-ups very easily.
They offer basic email functionalities that easily allow you to start collecting emails without much work. It also seamlessly integrates with all Squarespace pages.
Winner: Kartra, this is an easy one. Kartra offers way more options and possibilities while Squarespace only provides the basics. On the other hand, Squarespace email is easier to manage.
Kartra allows you to run an online store just like other platforms such as Shopify and BigCommerce. The platform is not 100% eCommerce focused, but you can take advantage of Kartra to have everything under the same umbrella if you don’t want to have multiple software.
Squarespace is a good eCommerce solution if you are looking for an alternative to Shopify or Woocomerce. You can accept payments and take advantage of Squarespace’s multiple eCommerce features.
Winner: Here I’d say Squarespace is probably a better tool. Kartra has all the features, but it is more focused on digital products, online courses, and memberships.
Kartra comes with blog templates that you can use, but it is not a content management tool such as WordPress. You can still blog with Kartra, but it is not the same as having a WordPress blog with the best hosting providers.
What you can do is create a blog using WordPress and use the Kartra plugin to publish your Kartra pages to your WordPress website.
Squarespace also offers blog functionality with many templates that allow you to customize with a text editor and add images and videos alongside blog posts.
Again, it’s not the same as WordPress as its functionalities are very basic, but if you just want something simple, it is a solid solution.
Kartra provides many templates to choose from and is optimized for conversions.
You can easily select one that fits your business and start running marketing campaigns.
You can create landing pages from well-converting templates, create a video sales page, email forms and much more.
Squarespace has many beautiful designs to choose from, all with high design standards. They look professional and are responsive on all devices.
Winner: I’d say Kartra because Kartra’s templates are more tailored toward performance and results. They were tested and proved to work. On the other hand, Squarespace designs are just beautiful, not necessarily the best for conversions.
Kartra vs Squarespace: Integrations
Both platforms offer similar integrations. They both integrate with the most popular software such as payment gateways like Paypal or Stripe and email autoresponders.
You can also use automation tools such as Zapier or Automate.io to connect both platforms to your existing tools.
Both Kartra and Squarespace offer the same customer support options with the difference that Squarespace doesn’t offer phone support and Kartra does.
- 24/7 Live Rep
- Phone Support
- Knowledge Base
- 24/7 Live Rep
- Knowledge Base
Kartra vs Squarespace: Final Thoughts
Squarespace is a good tool for the sole purpose of creating a website without coding. It is also a good choice to build an e-commerce store, but not so much for creating landing pages.
On the other hand, Kartra is a much more complete marketing tool. It gives you everything you need to run a business without the need for duct-tapping other tools.
It all comes down to your needs.
If you are a brick-and-mortar business for example and just want a nice website to display your business online, then maybe a Squarespace website is enough.
But if you are a marketer, consultant, or want to sell digital products, Kartra is without a doubt the best option for you.
Squarespace offers a 14 day free trial for you to get to know the software before subscribing and you don’t even need a credit card.
If you’d like to know more about Kartra’s alternatives, read our Kartra vs Hubspot review.
Try both and see which one is the best fit for your online business.