Voluum VS Clickmagick
This Voluum vs Clickmagick review was written and fact-checked following data and our own experience with the software
All reviews go through a strict evaluation methodology
Written and Researched by Steve Ramos
Advanced traffic source tracking
Small and Mid-Sized Businesses
– Voluum is considerably more expensive than Clickmagick, but offers more advanced features, especially for ad tracking, like traffic distribution AI or bot traffic detection .
– Clickmagick is more beginner friendly than Voluum and a very straightforward link tracking software, especially for affiliate marketers.
– Voluum is probably the best link tracking software for paid advertising, whereas Clickmagick is a multi-purpose link tracker with all the essential features for less than half of the price.
Voluum VS Clickmagick At A Glance
Voluum VS Clickmagick Pricing Comparison
- Discover: $89/month
- Profit: $149/month
- Scale: $299/month
- Starter: $37/month
- Standard: $97/month
- PRO: $197/month
What is the difference between Voluum and Clickmagick?
Voluum and Clickmagick are both tracking software used by marketers to run campaigns and find out what works best to get the most out of them.
Clickmagick is an essential tool for every marketer out there that wants to create and track profitable campaigns.
Clickmagick is affordable and comes with a solid set of features that allow you to track your traffic generation efforts.
Voluum, on the other hand, is a tool more tailored for running ads, like Google Ads and Facebook Ads. The software has its DSP and allows you to run and track ads from multiple platforms in one place.
Voluum is a performance marketing tool for advanced marketers and is very popular among affiliate marketers because allows you to promote and track affiliate offers inside the platform through an affiliate network.
If you want to track and run multiple ad campaigns, Voluum is your go-to tool. If you need a more simple and affordable tool, Clickmagick does the job very well.
How Voluum works
Voluum is a great tracking software, but it is specially designed to link dynamic affiliate links and track through an ad campaign.
The software provides tracking, analytics, and optimization for affiliate marketing, all in one place.
You can set up your ad campaign, manage your click tracking software, analyze data and optimize your campaigns inside your dashboard.
Voluum’s conversion tracking mechanism allows you to track ads both on desktop and mobile.
Voluum uses two different kinds of tracking:
- Direct Tracking: There are no redirects and it is compliant with all traffic sources.
- Redirect Tracking: This allows you to track data without the use of third-party cookies.
You can track both paid traffic and organic traffic in one place with all the perks and features you can think of.
Once you start running your campaigns, it is essential to focus on improving and making changes.
Voluum offers real-time report that allows you to effectively see at a glance all the data.
The platform also offers an error detector and warns you every time something goes wrong on each step of the sales funnel.
Voluum lets you make quick changes and tweak your campaigns so that you can make the most out of your ad spend.
You can use the A/B testing feature to test different traffic sources, ads, landing pages, and more.
If you don’t want to make all the tweaking yourself, Voluum provides AI technology to distribute traffic and optimize your campaigns based on data retention.
Beware that you shouldn’t trust these AI systems completely and that they take a considerable amount of ad campaign spend to start optimizing correctly.
Automation is the best friend of an affiliate marketer and Voluum provides just that so that you don’t have to spend hours checking and optimizing campaigns.
You can use the Voluum optimizer to set rules and just put a marketing campaign on autopilot based on your specific goals.
The feature give you alerts and you can also pause and resume your campaigns when you see fit.
Voluum also has a built-in anti fraud detector that checks if there are any suspicious activities and traffic sources.
How Clickmagick works
Clickmagick is also a tracking link software that helps marketers in general and affiliate marketers particularly to monitor their campaigns.
You can’t just run campaigns blindly, you need data to see what works and what doesn’t.
Clickmagick is the perfect link tracking tool for this. Whether you track entire sales funnels, a landing page, or email marketing, Clickmagick lets you create specific links to gather all the data you need.
Clickmagick allows you to create unique tracking links for each of your traffic sources by using sub-id’s.
You can manage multiple tracking links and easily spot the bad clicks.
Clickmagick allow you to also track organic traffic by placing an organic pixel within your custom domain tracking.
Clickmagick offers real-time reporting and, from my experience, it is very accurate.
You can set custom reports and check all the data in one dashboard.
The incredible filtering options of the tracking tool are perfect to see everything with a high level of detail.
Clickmagick allows you to easily rotate links to test the performance of each, as well as perform split tests.
When you are A/B testing with the platform, you can optimize your tests for actions, engagements, sales, earnings per click, and more.
You can also choose the percentages you want to test if you don’t want to go with the 50-50.
You can easily see through colors the links that perform the best.
Clickmagick offers 4 different types of rotators:
- Sequential: Clicks are sent to a URL sequentially and the process repeats.
- Spillover: Clicks are sent to each URL in the rotator, one after the other.
- Fulfillment: Clicks are sent to the first URL in the rotator.
- Random: Clicks are randomly selected.
Clickmagick is very effective when it comes to tracking links and it is very versatile.
They both provide decent customer service from my experience.
Clickmagick has a US-based support team and they provide live chat support 18 hours a day.
Clickmagick also provides an onboarding call with a real marketer that will answer all your questions.
Apart from that, they also have amazing learning material.
Voluum also provides all kinds of support and even offers a dedicated agent, but they obviously give high priority to the pro plan.
Voluum’s live chat support is responsive during working hours and they usually point you in the right direction.
Voluum also offers free courses that give you a certification, so that you can learn and become an expert with the platform.
- Live Rep
- Knowledge Base
- Knowledge Base
Voluum vs Clickmagick: The verdict
Choosing between Voluum and Clickmagick depends mostly on your budget and also end goals.
If you are a performance marketer and want to run ads to offers from an affiliate network, for example, Voluum is probably the best ad tracking software on the market.
This comes with a cost, obviously. Voluum is not the cheapest option and you also need to consider the budget for traffic.
Voluum is for more serious marketers who have some experience and budget to scale their business.
Clickmagick, on the other hand, is accessible for everyone and it is pretty versatile and straightforward.
If you want to track your affiliate links and funnels, Clickmagick is pretty good with that.
You can’t run ads directly from the platform, like Voluum, but you have lots of control over conversion tracking and customization.
Clickmagick is an essential tool that I recommend to all marketers who want to measure and understand what works. You can’t spend money blindly.
You get the best value for your money with Clickmagick, whereas Voluum can be a risky investment if you don’t know what you are doing.
Clickmagick offers a 14 day free trial, while Voluum doesn’t offer any trial