If you can’t decide between Constant Contact and Klaviyo, you are in the right place. Constant Contact and Klaviyo are two email marketing autoresponders available, but their intended audiences are quite different. Compare them side by side:
Key Takeaways
- Constant Contact is an email marketing platform that offers features for email campaign creation, automation, and reporting. It is designed to help businesses engage with their audience through email marketing efforts. Constant Contact is suitable for businesses looking for a user-friendly email marketing solution. However, it may not provide the same level of advanced automation and deep customer segmentation capabilities as Klaviyo.
- Klaviyo is an email marketing platform designed specifically for e-commerce businesses. It offers advanced automation features, customizable email sequences, and deep customer segmentation. Klaviyo’s integrations with e-commerce platforms enable seamless data syncing and powerful targeting options. It is an excellent choice for businesses focused on e-commerce email marketing and leveraging data-driven strategies for better customer engagement. While both Constant Contact and Klaviyo offer email marketing features, Klaviyo’s specialization in e-commerce email marketing and advanced automation makes it a better fit for e-commerce businesses seeking a comprehensive email marketing solution. Constant Contact, on the other hand, is a versatile option for businesses of all sizes looking for a user-friendly email marketing platform.
Main Differences Between Constant Contact and Klaviyo
Constant Contact and Klaviyo are both email marketing platforms, but they cater to different needs. Constant Contact offers a user-friendly interface and a wide range of email templates, suitable for small businesses and beginners. Klaviyo is more focused on advanced email targeting, segmentation, and automation, making it ideal for e-commerce businesses and marketers looking for personalized campaigns. The choice between Constant Contact and Klaviyo depends on whether users need simplicity and basic email marketing features or require advanced targeting and automation capabilities.
Pricing of Constant Contact and Klaviyo
Here is the pricing information for Constant Contact and Klaviyo:
Constant Contact
- Lite Plan: Starts at $12 per month
- Email Plan: Starts at $35 per month
- Email Plus Plan: Starts at $80 per month
- Lead Gen & CRM Plan: Starts at $449 per month
Klaviyo
- Pricing for Klaviyo’s Marketing Automation platform is based on the number of contacts in your database and the number of emails you send.
- Both Klaviyo and Constant Contact prices start from $20 per month.
- Klaviyo offers a free plan for up to 250 contacts and 500 email sends.
- Klaviyo’s paid plans start at $20 monthly for up to 500 contacts and unlimited email sends.
My experience with Constant Contact and Klaviyo
Constant Contact
Based on my understanding and experience, Constant Contact is an email marketing platform that offers features for creating, sending, and managing email campaigns. It’s known for its user-friendly interface, making it a suitable choice for businesses seeking simplicity.
Constant Contact’s strength lies in its accessibility and ease of use, making it ideal for beginners or those new to email marketing. It provides a range of templates and basic automation features to help businesses engage their audience through email campaigns.
However, Constant Contact might not offer the same level of advanced automation and personalization as other platforms like Klaviyo. If your business requires intricate automation and targeted campaigns, you might find Constant Contact’s capabilities limited.
Klaviyo
From a personal perspective and experience, Klaviyo is a comprehensive marketing automation platform known for its advanced capabilities in personalized email marketing and automation. It’s designed to help businesses create tailored customer journeys based on user behavior.
Klaviyo’s strength lies in its ability to segment audiences, deliver targeted messaging, and optimize engagement through data-driven insights. It’s particularly suitable for businesses that enhance customer relationships through tailored interactions and data-driven campaigns.
While Klaviyo might come with a steeper learning curve due to its feature-rich nature, its capabilities for advanced automation and personalization set it apart for businesses seeking to optimize their email marketing strategies.
Consider your marketing priorities – Constant Contact for user-friendly email marketing or Klaviyo for advanced email marketing and automation focusing on personalized customer journeys. Assess which platform aligns better with your business goals and level of expertise.
Our Winner: Klaviyo
After analyzing both Constant Contact and Klaviyo, we concluded that the best choice overall is Klaviyo.
This obviously doesn’t mean that the other choice is particularly bad. For some particular cases could even be the other way around, depending on your specific needs.
