Earnings Per Click Calculator

Earnings Per Click:

Earnings Per Click (EPC) is a metric used in marketing (more common in affiliate marketing) to evaluate campaign effectiveness. It measures the revenue generated per click and plays a vital role for affiliates and merchants. We have created this EPC calculator to help you with this task.

How is EPC calculated?

EPC results from dividing the overall earnings generated by a campaign by the total clicks it garnered. This calculation yields the average revenue per click. EPC is a valuable metric because of its ability to consider the number of clicks and the revenue generated, thereby offering a comprehensive performance outlook of the campaign.

EPC calculation formula

EPC Calculation Formula
Source: Performcb

The calculation of EPC employs a simple formula. Dividing the total earnings by the total clicks generates the EPC. The formula appears as follows:

EPC = Total earnings / Total clicks

For instance, imagine an affiliate campaign with $1,000 in revenue generated and 500 clicks. The calculation of EPC would appear as follows:

EPC = $1,000 / 500 = $2

This indicates that the average earnings per click in the campaign was $2.

How to calculate EPC

Calculation of EPC necessitates knowledge of the overall earnings and the total clicks garnered by the campaign. These are usually available on the reporting dashboard of an affiliate marketing platform. Once these figures are at hand, they can be plugged into the EPC formula, which is as follows:

EPC = Total earnings / Total clicks

It is important to note that EPC could vary depending on campaign type, niche, and other factors. A high EPC does not necessarily mean a successful campaign, while a low EPC does not imply an unsuccessful campaign. Nevertheless, tracking EPC over time can be helpful, as it allows for identifying trends and adjusting campaigns accordingly. For that reason, this EPC calculator might come in handy.

EPC Calculator FAQs

How do you calculate earnings per click?

Earnings per click (EPC) is calculated by dividing the total earnings generated by an affiliate campaign by the total number of clicks generated. The formula for calculating EPC is: EPC = Total earnings / Total clicks.

What is profit per click?

Profit per click (PPC) is a metric similar to EPC, but it considers the cost of acquiring each click. To calculate PPC, you would subtract the cost of acquiring clicks from the total earnings generated and divide by the total number of clicks. The formula for calculating PPC is: PPC = (Total earnings – Cost of clicks) / Total clicks.

What is EPC in CPA?

EPC in CPA (Cost Per Action) refers to the average revenue generated per click that results in a specified action, such as a sale or a lead. This can be calculated by dividing the total revenue generated by the number of clicks resulting in the desired action.

What is a good earning per click?

The value of a “good” EPC can vary depending on the campaign, niche, and other factors. Generally speaking, a higher EPC indicates that the campaign is more effective at generating revenue per click. However, it’s important to note that EPC should not be the only metric used to evaluate a campaign’s success, and it’s important to consider other factors, such as conversion rates and cost per acquisition.

What is the difference between CPC and EPC?

CPC (Cost Per Click) is a metric used in paid search advertising to indicate the cost of each click on an ad. EPC (Earnings Per Click), on the other hand, measures the revenue generated per click in an affiliate marketing campaign. While CPC measures the cost of each click, EPC measures the return on investment for each click.

What is earnings per click example?

For example, let’s say an affiliate campaign generated $1,000 in revenue and 500 clicks. To calculate EPC, you would divide the total earnings by the total number of clicks: EPC = $1,000 / 500 = $2. This means that the average earnings per click for the campaign was $2.

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