If Google Optimize is not the right choice for you and you are looking for the perfect Google Optimize alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Google Optimize to help you find the right alternative that fits your needs.
Optimizely
Optimizely is a great alternative to Google Optimize and offers features such as a/b testing, multivariate testing, personalization and targeting, experimentation and optimization, analytics and reporting.
Some of the advantages of choosing Optimizely include: A/B testing and experimentation platform, allows testing and optimization of website elements, user experience, and marketing campaigns, data-driven decision-making, integration with analytics tools.
On the other hand, the downsides of using Optimizely are: Expensive pricing plans, complex implementation and setup process, limited features in lower-tier plans.
VWO
VWO is also a good alternative to Google Optimize and provides many useful features such as a/b testing, multivariate testing, heatmaps and click tracking, conversion optimization, behavioral targeting.
The biggest advantages of choosing VWO include: A/B testing and conversion optimization, website personalization, heatmaps and click tracking, user behavior analytics, integration with other marketing tools.
The cons of using VWO are: Steep learning curve for beginners, higher pricing compared to some competitors, limited support for certain types of experiments, occasional glitches in the visual editor.
Hotjar
Hotjar makes a good alternative to Google Optimize because it offers similar features, such as website heatmaps, user behavior tracking, conversion funnel analysis, form analytics, feedback polls and surveys.
The positives we found about it include: Heatmaps and user behavior analytics, visitor recordings, conversion funnel analysis, feedback and survey tools, user-friendly interface, comprehensive insights for website optimization.
The worst part of using this software are: Higher pricing compared to some other website analytics and user feedback tools, limits on the number of recorded sessions and heatmaps depending on the pricing plan, learning curve for setting up and interpreting data.
Crazy Egg
Google Optimize and Crazy Egg are two different solutions on the market, but they share some features and functionalities.
Crazy Egg offers features such as website heatmaps, scroll maps and click tracking, a/b testing, user session recordings, conversion analysis.
Some of the things where Crazy Egg excels are: Heatmap and user behavior analytics, A/B testing, click tracking and scroll maps, conversion optimization.
On the other side, some of the cons include: Higher pricing plans compared to some competitors, limited integration options with certain platforms and CMS.
AB Tasty
The target audience for Google Optimize and AB Tasty are quite different, but their features overlap so it could make a good alternative.
The main key features of AB Tasty are: a/b testing, personalization and segmentation, user behavior tracking, conversion rate optimization, analytics and reporting.
Some of the reasons why you should consider AB Tasty are: A/B testing and personalization platform, website optimization, user segmentation, behavioral targeting.
Unfortunately, some of the problems you may find could be: Steeper learning curve for beginners, may require technical knowledge for advanced testing and targeting, higher pricing compared to some competitors.
Dynamic Yield
Dynamic Yield can be a good alternative to Google Optimize, but there are some differences that you need to be aware of.
Dynamic Yield has an extensive feature suit that makes it a good option. Some of the main features are: personalization and targeting, a/b testing, behavioral tracking, product recommendations, real-time messaging.
Dynamic Yield shines when it comes to Personalization and customer experience optimization platform, AI-powered recommendations, A/B testing, behavioral messaging.
The downside of using Dynamic Yield is: Expensive pricing, steep learning curve for beginners, may require technical knowledge for advanced customization.
Qubit
Both Google Optimize and Qubit offer great and similar features. The top features of Qubit are: digital experience platform, personalization and targeting, a/b testing, behavioral tracking, data management and analytics.
Some of the reasons that might make you choose Qubit are: Personalization platform, customer segmentation and targeting, A/B testing, behavioral analytics.
The reasons that might make you avoid Qubit are: Steeper learning curve for beginners, higher pricing plans compared to some competitors, limited support for certain platforms and frameworks.
Convert.com
In terms of features, there’s not too much to complain about Convert.com as an alternative to Google Optimize.
It offers many useful features, such as: a/b testing and personalization platform, experiment creation and management, targeted personalization, advanced analytics and insights, integrations.
The dealbreaker could be things like: Higher pricing compared to some competitors, steeper learning curve for beginners, occasional glitches and errors.
On the other hand, Convert.com trumps when it comes to A/B testing and personalization platform, visual editor, advanced targeting options.
Maxymiser
Features such as website optimization and personalization platform, a/b testing and experimentation, targeted personalization, behavioral targeting, reporting and analytics make Maxymiser an attractive alternative to Google Optimize.
Some of the things we love about Maxymiser include: Website optimization platform, A/B testing, personalization, analytics.
Higher pricing compared to some competitors, steeper learning curve for beginners, occasional glitches and errors are some of the things we didn’t like much about Maxymiser.
Kameleoon
If we outline the main features of Kameleoon, we end up with features like: a/b testing and personalization platform, website optimization, dynamic content, behavioral targeting, reporting and analytics. This makes it a valid alternative to Google Optimize.
What we loved about Kameleoon were things such as: A/B testing and personalization platform, website optimization, analytics.
Our main criticism of Kameleoon is some limitations like: Higher pricing compared to some competitors, limited support options, occasional glitches and errors.
Conclusion: The Best Google Optimize Alternative For You
Google Optimize is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as Google Optimize alternatives are Optimizely, VWO, and Hotjar, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
