If Google Tag Manager is not the right choice for you and you are looking for the perfect Google Tag Manager alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Google Tag Manager to help you find the right alternative that fits your needs.
Google Analytics
Google Analytics is a great alternative to Google Tag Manager and offers features such as website traffic analysis, conversion tracking, audience segmentation, real-time reporting, goal tracking.
Some of the advantages of choosing Google Analytics include: Powerful and widely used web analytics tool, extensive tracking and reporting capabilities, integration with other Google products, custom dashboard creation, goal tracking and conversion analysis, e-commerce tracking.
On the other hand, the downsides of using Google Analytics are: Steep learning curve and complexity for beginners, data sampling in the free version for high-traffic websites, requires technical implementation on websites.
Adobe Launch
Adobe Launch is also a good alternative to Google Tag Manager and provides many useful features such as tag management, data collection and governance, marketing integrations, personalization and targeting, real-time data and activation.
The biggest advantages of choosing Adobe Launch include: Comprehensive tag management and deployment, simplified implementation of third-party tags, centralized control and management, real-time data collection and processing.
The cons of using Adobe Launch are: Steep learning curve for beginners, complex implementation process, requires technical knowledge for advanced tracking and tag management.
Tealium
Tealium makes a good alternative to Google Tag Manager because it offers similar features, such as tag management, customer data platform (cdp), data collection and governance, audience segmentation, real-time personalization.
The positives we found about it include: Powerful tag management and customer data platform, flexible and scalable, allows for centralized data collection and management, provides real-time data integration, advanced audience segmentation, supports omni-channel marketing, robust privacy and compliance features.
The worst part of using this software are: Steeper learning curve for beginners, may require technical knowledge for full utilization, higher pricing compared to some other tag management systems.
Matomo Tag Manager
Google Tag Manager and Matomo Tag Manager are two different solutions on the market, but they share some features and functionalities.
Matomo Tag Manager offers features such as tag management, data layer management, customized event tracking, rule-based triggers, integration with analytics platforms.
Some of the things where Matomo Tag Manager excels are: Tag management system, simplifies deployment of tracking codes and scripts, centralizes tag management, reduces dependence on IT resources.
On the other side, some of the cons include: Less popular and fewer community resources compared to other tag management systems, limited integration options with certain platforms.
GTM Plus
The target audience for Google Tag Manager and GTM Plus are quite different, but their features overlap so it could make a good alternative.
The main key features of GTM Plus are: tag management, customized event tracking, rule-based triggers, collaboration and version control, integration with analytics platforms.
Some of the reasons why you should consider GTM Plus are: Google Tag Manager platform, centralized tag management, improved website performance and data collection.
Unfortunately, some of the problems you may find could be: Limited customization options compared to other tag management systems, may require technical knowledge for advanced configurations.
Segment
Segment can be a good alternative to Google Tag Manager, but there are some differences that you need to be aware of.
Segment has an extensive feature suit that makes it a good option. Some of the main features are: customer data platform, data integration, event tracking, audience segmentation, data privacy and compliance.
Segment shines when it comes to Customer data platform, data collection and integration, customer analytics, audience segmentation.
The downside of using Segment is: Steeper learning curve for beginners, may require technical knowledge for advanced data integration, higher pricing for additional features.
Ensighten
Both Google Tag Manager and Ensighten offer great and similar features. The top features of Ensighten are: tag management system, data collection and management, customer behavior tracking, real-time personalization, data privacy and compliance.
Some of the reasons that might make you choose Ensighten are: Tag management system, easy implementation and management of website tags, integration with other marketing and analytics tools.
The reasons that might make you avoid Ensighten are: Limited features compared to some competitors, occasional performance issues, may require technical knowledge for advanced setup.
Piwik Tag Manager
In terms of features, there’s not too much to complain about Piwik Tag Manager as an alternative to Google Tag Manager.
It offers many useful features, such as: tag management system, data collection and management, customer behavior tracking, real-time personalization, data privacy and compliance.
The dealbreaker could be things like: Higher pricing compared to some competitors, limited support options, occasional glitches and errors.
On the other hand, Piwik Tag Manager trumps when it comes to Tag management system, centralized tracking code management, improved website performance.
Qubit
Features such as digital experience and personalization platform, website and app personalization, a/b testing, audience segmentation and targeting, reporting and analytics make Qubit an attractive alternative to Google Tag Manager.
Some of the things we love about Qubit include: Personalization platform, customer segmentation, A/B testing.
Higher pricing compared to some competitors, limited support options, occasional glitches and errors are some of the things we didn’t like much about Qubit.
TagCommander
If we outline the main features of TagCommander, we end up with features like: tag management system, tag deployment and management, data collection and integration, consent management, reporting and analytics. This makes it a valid alternative to Google Tag Manager.
What we loved about TagCommander were things such as: Tag management system, website tracking, data privacy compliance.
Our main criticism of TagCommander is some limitations like: Limited customization options, occasional glitches and errors.
Conclusion: The Best Google Tag Manager Alternative For You
Google Tag Manager is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as Google Tag Manager alternatives are Google Analytics, Adobe Launch, and Tealium, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
