Leadpages vs ConvertKit: Which One Is Better?

Leadpages vs ConvertKit, which one is the best? Compare them side by side and find all the information you need to make a decision.

If you can’t decide between Leadpages and ConvertKit, you are in the right place. Leadpages and ConvertKit are two popular tools available, but their intended audiences are quite different. Compare them side by side:

Reasons To Choose
Best For
Pros
Cons
Leadpages Logo
Leadpages
Visit Website
Reasons To Choose
Create high-converting landing pages
Best For
Marketers and entrepreneurs
Pros
Landing page templates, A/B testing, Integration options
Cons
Limited site-building capabilities, Relatively basic
Convertkit Logo
ConvertKit
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Reasons To Choose
Email marketing for creators
Best For
Creators, bloggers, and marketers
Pros
Email automation, User-friendly interface, Subscriber management
Cons
Limited in some advanced automation features, May not suit larger businesses

Key Takeaways

  • Leadpages is a landing page and lead generation platform that offers features for creating high-converting landing pages, pop-ups, and alert bars. It is designed to help businesses capture leads and build email lists. Leadpages is suitable for businesses focused on lead generation and conversion optimization. However, it may not provide the same level of advanced email marketing automation features as ConvertKit.
  • ConvertKit is an email marketing platform that caters to content creators, bloggers, and online businesses. It offers advanced features for email automation, audience segmentation, and customized email sequences. ConvertKit’s focus on empowering creators to build meaningful connections with their audience makes it suitable for businesses seeking advanced automation and personalized email marketing strategies. While both Leadpages and ConvertKit serve different purposes, ConvertKit’s specialization in email marketing and advanced automation features may make it a better choice for businesses seeking a comprehensive email marketing solution with a focus on content-driven strategies. Leadpages, on the other hand, is primarily focused on lead generation through landing pages and conversion optimization.

Leadpages vs ConvertKitSide By Side
VS
Ease of Use
Easy
VS
Easy
Customization
VS
Pre-made Templates
VS
Drag-and-drop Editor
VS
Integration Capabilities
VS
Mobile Responsiveness
VS
Conversion Tracking
VS
A/B Testing
VS
Email Marketing Integration
VS
Payment Processing
VS
Membership Site Integration
VS
Upsells/Downsels
VS
Automation
VS
Customer Support
Great
VS
Great
Pricing
Affordable
VS
Expensive

Main Differences Between Leadpages and ConvertKit

Leadpages and ConvertKit have different focuses. Leadpages is for creating landing pages and capturing leads, while ConvertKit offers email marketing and automation. Users’ priorities, whether lead generation or email marketing, will influence their choice.

Pricing of Leadpages and ConvertKit

Here are the pricing plans of Leadpages and ConvertKit:

Leadpages

Leadpages is a landing page and sales funnels platform that helps small businesses connect with an audience, collect leads, and close sales. Here is a summary of the pricing information for Leadpages:

  • Standard Plan: $37 per month (or $27 per month when billed annually).
    – Includes unlimited landing pages, pop-ups, alert bars, and more.
  • Pro Plan: $79 per month (or $59 per month when billed annually).
    – Includes all features of the Standard plan, plus additional features such as online sales and payments, SMS text campaigns, and more.
  • Advanced Plan: $321 per month (or $239 per month when billed annually).
    – Includes all features of the Pro plan, plus additional features such as 1-on-1 quick start call, advanced integrations, and more.

Leadpages offers a 14-day free trial for users to test out the platform before committing to a paid plan.

ConvertKit

  • ConvertKit offers a free plan for managing up to 1,000 subscribers, which includes unlimited landing pages and opt-in forms.
  • The paid plans start at $9 per month for up to 300 subscribers and go up to $679 per month for up to 100,000 subscribers.
  • The Creator plan, which includes automated email sequences and visual automation funnels, starts at $29 per month for up to 1,000 subscribers.
  • The Creator Pro plan, which includes advanced reporting and integrations, starts at $59 per month for up to 1,000 subscribers.

ConvertKit also offers a 14-day free trial of the Creator plan. 

My experience with Leadpages and ConvertKit

After using and testing Leadpages and ConvertKit, this is what I liked and didn’t like about both platforms:

Leadpages

Leadpages is all about simplifying landing page and lead generation. The ready-to-use templates make it quick to create high-converting landing pages without needing design skills. The A/B testing feature is fantastic for optimizing your pages based on performance. Additionally, Leadpages integrates well with various email marketing platforms, streamlining your lead generation process. On the downside, while Leadpages is great for landing pages, it might not cover all your marketing automation needs. If you’re looking for a broader marketing solution, you might need additional tools. Just be mindful of the subscription costs as your business grows and you require more advanced features.

ConvertKit

ConvertKit is a popular email marketing platform known for its simplicity and focus on automation. It offers tools for creating and sending targeted email campaigns, segmenting your audience, and automating various marketing processes. Moreover, ConvertKit’s visual automation builder makes it easy to set up complex workflows without coding. However, ConvertKit’s primary focus is on email marketing and automation rather than creating sales funnels or extensive e-commerce features. If you need specialized sales funnel capabilities, you might need to integrate with other tools. Keep in mind that ConvertKit’s pricing is based on the number of subscribers you have, so choose a plan that aligns with your audience size.

Our Winner

After analyzing both Leadpages and ConvertKit, we concluded that there is no clear winner because they are way too different tools to be compared. If you need a landing page builder, Leadpages is the best option, and if you need an email marketing tool, then Convertkit is the choice.

This doesn’t necessarily mean that the other choice is particularly bad. Some cases could even be the other way around, depending on your specific needs.

Please note that software offerings may change over time, so always verify the options and their capabilities before making any decisions.

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