If Marketo is not the right choice for you and you are looking for the perfect Marketo alternative, then you are in the right place. We have compiled a list of the top 10 best alternatives to Marketo to help you find the right alternative that fits your needs.
HubSpot
HubSpot is a great alternative to Marketo and offers features such as crm, marketing automation, sales pipeline management, lead nurturing, email marketing.
Some of the advantages of choosing HubSpot include: All-in-one marketing and sales platform, comprehensive CRM features, marketing automation and lead nurturing, website analytics and personalization, content management and blogging, email marketing and automation, social media management.
On the other hand, the downsides of using HubSpot are: Expensive pricing plans, complexity and learning curve for advanced features, may require additional integrations for complete marketing automation.
Pardot
Pardot is also a good alternative to Marketo and provides many useful features such as marketing automation, lead management, email marketing, personalization and targeting, roi reporting.
The biggest advantages of choosing Pardot include: Robust marketing automation features, lead management and nurturing, email marketing and personalization, CRM integration, customizable workflows and campaigns.
The cons of using Pardot are: Higher pricing compared to other marketing automation platforms, complex implementation and learning curve, may require Salesforce CRM integration for full functionality.
Salesforce Marketing
Salesforce Marketing makes a good alternative to Marketo because it offers similar features, such as marketing automation, lead management, email marketing, personalization and targeting, crm integration.
The positives we found about it include: Comprehensive marketing automation and CRM platform, integration with Salesforce ecosystem, advanced lead tracking and management, email marketing, campaign management, personalization features, robust reporting and analytics.
The worst part of using this software are: Higher pricing compared to some other marketing automation platforms, steeper learning curve for beginners, limits on the number of contacts and emails per month depending on the pricing plan, may require additional Salesforce licenses for full integration.
Eloqua
Marketo and Eloqua are two different solutions on the market, but they share some features and functionalities.
Eloqua offers features such as marketing automation, lead management, email marketing, cross-channel marketing, campaign management.
Some of the things where Eloqua excels are: Enterprise-level marketing automation, robust campaign management, advanced targeting and personalization capabilities.
On the other side, some of the cons include: High cost, complex setup and implementation process, may require dedicated IT resources for maintenance and customization.
ActiveCampaign
The target audience for Marketo and ActiveCampaign are quite different, but their features overlap so it could make a good alternative.
The main key features of ActiveCampaign are: email marketing, marketing automation, crm integration, lead scoring and nurturing, behavioral automation.
Some of the reasons why you should consider ActiveCampaign are: Email marketing and marketing automation, advanced segmentation and personalization, CRM integration, robust analytics.
Unfortunately, some of the problems you may find could be: Steeper learning curve for beginners, some users may find the interface cluttered and overwhelming, occasional email deliverability issues.
Mailchimp
Mailchimp can be a good alternative to Marketo, but there are some differences that you need to be aware of.
Mailchimp has an extensive feature suit that makes it a good option. Some of the main features are: email marketing, marketing automation, landing page builder, audience segmentation, reporting and analytics.
Mailchimp shines when it comes to Email marketing platform, automation and segmentation, drag-and-drop email builder, good deliverability rates.
The downside of using Mailchimp is: Limited advanced automation features, pricing can become expensive for larger lists, some users may find the interface less intuitive.
Zoho CRM
Both Marketo and Zoho CRM offer great and similar features. The top features of Zoho CRM are: customer relationship management, contact and lead management, sales pipeline tracking, email marketing integration, reporting and analytics.
Some of the reasons that might make you choose Zoho CRM are: Comprehensive CRM features, contact and lead management, sales pipeline tracking, automation, integration with other Zoho products.
The reasons that might make you avoid Zoho CRM are: Steeper learning curve for beginners, some users may find the interface cluttered and overwhelming, limited advanced customization options.
Infusionsoft
In terms of features, there’s not too much to complain about Infusionsoft as an alternative to Marketo.
It offers many useful features, such as: crm and sales automation, email marketing, lead scoring and nurturing, e-commerce integration, reporting and analytics.
The dealbreaker could be things like: Steeper learning curve for beginners, occasional glitches and errors, limited support options.
On the other hand, Infusionsoft trumps when it comes to CRM and marketing automation platform, lead management, email marketing, e-commerce integration.
SharpSpring
Features such as crm and marketing automation, email marketing, lead nurturing and scoring, e-commerce integration, reporting and analytics make SharpSpring an attractive alternative to Marketo.
Some of the things we love about SharpSpring include: Marketing automation platform, lead management, email marketing, CRM integration.
Steeper learning curve for beginners, occasional glitches and errors, limited support options are some of the things we didn’t like much about SharpSpring.
GetResponse
If we outline the main features of GetResponse, we end up with features like: email marketing, marketing automation, landing page builder, webinar hosting, reporting and analytics. This makes it a valid alternative to Marketo.
What we loved about GetResponse were things such as: Email marketing platform, automation features, landing page builder.
Our main criticism of GetResponse is some limitations like: Higher pricing compared to some competitors, limited support options, occasional glitches and errors.
Conclusion: The Best Marketo Alternative For You
Marketo is a good platform that can help you in many ways. However, if you need an alternative, you have plenty of amazing tools you can pick from our list.
Our main recommendations as Marketo alternatives are HubSpot, Pardot, and Salesforce Marketing, but remember that not all software was created equal, so you need to prioritize your specific needs and choose accordingly.
