ClickFunnels Review 2023: Is it worth the cost?

ClickFunnels is a famous landing page builder, but is it worth the price tag? We try to answer that question with this clickfunnels review.
Clickfunnels Homepage

What is Clickfunnels? 

Clickfunnels is a platform that allows online businesses of all sizes to build sales funnels and automates the entire sales process. Sales funnels are automated systems to attract inbound leads and ‘funnel’ through a series of steps toward becoming customers. 

Co-Founders Russel Brunson and Todd Dickerson started ClickFunnels in 2014. Since its inception, the sales funnel software has become the most popular sales funnel builder in the market, and it is now a $360 million business. 

What can you do with ClickFunnels? 

ClickFunnels makes it easy for you to create sales funnels. These landing pages include sales pages, order pages, and checkout pages. 

Clickfunnels is ideal for businesses that need to generate leads: eCommerce, information products, coaching or consulting, retail, network marketing, affiliate program, and almost everything you can think about. You only have to find a sales funnel that fits your online business.  

Creating sales funnels can be very complex and time-consuming for an online business. Clickfunnels simplifies the whole process by providing funnel templates and integrating major platforms to automate almost everything in your business.

Some of the main features are: 

  • Building lead magnets 
  • Linking them to your mailing list 
  • Writing a drip campaign 
  • Connecting emails to the product delivery software 
  • Setting up a payment gateway 

Why should you use Clickfunnels? 

ClickFunnels is probably going to be a pretty good tool for you if: 

  • You want to create something quickly.  
  • You do not want to touch any code 
  • You want something simple and easy to use. 
  • You still want an output like a landing page or a sales funnel that looks and performs well. 

There are a lot of good benefits to using ClickFunnels 

One of the main ones is how easy it is to use. It is a drag-and-drop page builder so you can create and drag and drop images, text, buttons, images, videos, and all kinds of content. It is pretty simple to create a nice-looking landing page. If you are not tech-savvy or know how to develop landing pages or use WordPress, then ClickFunnels can be a great tool. 

Drag and Drop Editor

Another of the main reasons is that it is so easy to use and makes it very fast. If you want to make changes to things very quickly or solely want to test things always, ClickFunnels is the right tool. The software allows you to split-test everything so that you can try headlines against each other, colors, buttons, fonts, or even video vs. Images. The tool lets you see which one performs best. ClickFunnels makes this process super easy and quick. You can test and tweak every aspect of your sales funnels. 

With ClickFunnels, you can also quickly create new products, a membership, or online courses. You can try and market it and see if people buy it or not. If people do not purchase it, that is fine because you have not wasted much money, time, and capital. If people buy it, it is great because you have a system that’s bringing people in and works. 

Another good thing about ClickFunnels is that it integrates nicely with all the other marketing tools, such as your CRM system or email marketing autoresponder. For example, whenever someone signs up for one of your email lists or downloads one of your free guides using a page in ClickFunnels, it immediately tags them in your email marketing tool and splits them into a sequence. With this, your email marketing works flawlessly with ClickFunnels. You can integrate everything quickly by clicking several buttons without being very techy. 

ClickFunnels gives you ultimate flexibility for you to use it. Provides you with the tools to create landing pages, integrate them with your email marketing, and create a course, a membership, or automated email sequences. ClickFunnels gives you the tools to do all of that. 

The downsides of ClickFunnels

Although the tool is easy to use, there will be times when you need help because something does not work or you do not know how to do something. Their support is not terrible, but sometimes you have to try and find out how to fix some problems yourself. The good thing is that you have plenty of educational material, such as videos and how-to guides. 

The software as a whole can feel a little bit clunky. Sometimes things go wrong, something does not work correctly, and it can be glitchy. Sometimes this can disrupt you. But remember that this happens with almost every online piece of software. 

The price is probably the biggest downside of ClickFunnels because it is relatively expensive compared to its competitors if you only want to create an entire landing page.  

Pros & Cons


  • Easy to use 
  • Ready to use funnel templates 
  • Drag and drop builder 
  • Built-in checkout pages 
  • Solid A/B split testing 
  • Integration with other tools 
  • Flexibility 
  • Mobile Optimization 
  • Lots of training material in the member’s area 


  • It is somewhat expensive compared to other options. 
  • Support has room for improvement.

Clickfunnels Features 

ClickFunnels features allow you to sell online with ease. The main feature is the ability to create a marketing funnel. The main types are lead generation, sales, or running events like webinars. You can create multiple landing pages, such as order forms, one-click upsells, membership areas, or an affiliate program. 

The digital marketing platform provides many premade sales page templates to customize and an easy-to-use drag and drop editor. 

ClickFunnels Templates

Those who have coding knowledge can also add their CSS code.

By default, every account gets a Clickfunnels subdomain like ‘’. You can use this domain, but it is not recommended for branding and SEO (Search Engine Optimization).

You also get A/B testing built into the Clickfunnels account, which means you can create duplicated versions of pages on your audience to test what works better. 

Clickfunnels provides many external integrations for things like email marketing and payment gateways. 

Here are some of the few notable partners you can integrate with ClickFunnels: 

  • HubSpot 
  • InfusionSoft 
  • Interspice 
  • Mad Mimi 
  • SalesForce 
  • Sendlane 
  • ShipStation 
  • Shopify 
  • Twilio 
  • Webinar Jam Studio 
  • YouZign 
  • Active Campaign 
  • Aweber 
  • Constant Contact 
  • Convertkit 
  • Drip 
  • GetResponse 
  • MailChimp  
  • Maropost  
  • Ontraport 
  • GoToWebinar 

Page Builder 

When starting a brand-new sales funnel, ClickFunnels can choose a template from the library or create one from scratch. The last one is not very recommended if you do not know what you are doing because it is just a blank page without anything. Besides that, most of their premade funnel templates are created by professionals and are proven to work well. You only have to choose the best fit for your online business and edit it accordingly. 

ClickFunnels provides premade sales funnel templates for infinite professional areas you can think about. For example, you can create simple pages to download a guide and more complex landing pages for consulting businesses, retail, digital products, and more. 

You can customize the landing pages with your logo and image colors or even integrate a YouTube where you explain your business. You can brand the whole funnel sequence, from the lead magnet, where you give something for free, to thank you page or check-out landing pages. 

You can play with colors, headlines, icons, and pictures with an intuitive editor to build sales funnels. And the best part is that you can preview and split-test everything. If you are a perfectionist, you can test and tweak all your sales funnels to see which converts better. 

Integrating your email marketing software with ClickFunnels is very simple and only takes a couple of minutes for you to start collecting emails.  

You can also efficiently visualize all your marketing flow from opt-in to a checkout landing pages. The platform provides an overview of all the pages with infographics, so you can have a 360-view of all the sequences you have created. 

ClickFunnels Editor


Editor features

ClickFunnels Editor Features

Now that you have an overview of the software and you know the basic things you can do with it, let’s list everything you can customize within the ClickFunnels editor: 

  • Content Blocks – Multiple content clocks you can choose from. They can easily be drag and dropped onto your landing page. You can also include timers, pricing tables, progress bars, etc. 
  • Fonts – You can choose from many Google fonts available and customize the size, color, and more to create sales funnels. 
  • Media – Add images, videos, and audio to your sales funnel. Without leaving the editor, you can upload your content and choose from the ClickFunnels library or Unsplash, IconFinder, or Pixabay. 
  • Background – Customize the background of your own sales funnels with colors, images, and videos. 
  • Forms – Inside the editor, you can choose from many forms and collect the data you need (including Name, Email, and SMS…). You can also insert survey forms and shipping and billing address forms. 
  • Social Media – Display buttons, comments, and signup anywhere on your page. You can customize the social media buttons to match your brand. 
  • Popups – Grab attention with customizable popups for your sales funnels. They appear as your visitors try to exit the page.
  • SEO – Clickfunnels provides SEO tools for small businesses to edit your sales funnel’s metadata, including keywords, title, and view the search engine snippet. 
  • Custom CSS – If you know how to code, add your custom CCS styles to your sales pages. 
ClickFunnels Custom CSS


Clickfunnels is packed with learning material. Their knowledge base is very well laid out and organized. There is a wide assortment of help videos, descriptions, and explanations of tools. 

Clickfunnels also promotes a strong community on its site, Facebook group, and YouTube.  

If you cannot find the answer to your problem included in the support articles, you can request help through live chat or create a ticket. 

ClickFunnels pricing 

ClickFunnels offers a 14-day free trial for you to try the platform, and it is something that you want to utilize. 

Their basic plan costs $97/mo and offers pretty much all the features, and allows you to create up to 20 different funnels, which is more than enough for most people. 

The Platinum plan costs $297/mo and allows you to build sales funnels and pages. 

A Two Comma Club X plan for 2497 offers all the professional and advanced features to run a large business. 

ClickFunnels Pricing

Is ClickFunnels worth the cost?

If you are only looking for a landing page builder (let’s imagine you have a free guide and want people to download your free guide) and that is all you are looking for. In this case, I would say that you do not need a tool as expensive as ClickFunnels. I would recommend something like GetResponse, Aweber, or MailerLite. Those tools are simple, cheap, and do the work.

If you want to build an actual sales funnel around your eBook or a free guide and want something like checkout pages, sell products, or take people to a flow, ClickFunnels will be worth the cost.

You must ask yourself how much you will use it in your sales process and for what purpose. To merely build a simple landing page, you will probably not have a good return on investment. But having a specific plan and business model to turn people into customers will probably be worth it.

ClickFunnels is not just a tool. It is a good investment for solid businesses to boost sales and conversion rates because it allows them to make more money. If you do not have a business or plan yet, you need to figure out whether ClickFunnels is a good investment. 


Do we recommend ClickFunnels? Yes, we do! 

ClickFunnels is a great sales funnel builder, and it is highly recommended. ClickFunnels can play a big part in your business if you want to scale it to a different level. The platform allows you to automate your business and work on systems, which is every entrepreneur’s dream. If you are creative, you can do infinite things with this software. 

Best Alternatives

Kartra is probably the best and leading alternative to Clickfunnels. They are very different but equally powerful online marketing tools. If you’d like to try it, check out the Kartra 30 day trial to access a whole month of the software.

You can also check our Kartra vs Squarespace comparison to look at this and other popular website builder software.

Are you a Click Funnels user? Let us know what you think…

Software Podium
Enable registration in settings - general