Estimated reading time: 0 minutes
In this Kartra review, we try to answer all the questions that you might have regarding this software that does a little bit of everything. The tool can be expensive if you’re just starting out or are working on a budget, so it is important to know everything that it does.
Kartra is a very complete piece of technology that allows you to replace many other marketing tools. For this reason, we cover all the important features for you to understand the value that you are getting from it.
After going through this review you will be able to decide if it is the right one for your business or not.
What is Kartra?
Kartra is an all-in-one marketing platform built primarily to assist entrepreneurs in improving their online presence and online business.
Created by Andy Jenkins and Mike Filsaime in 2018, the company is a blend of essential marketing functions, such as landing pages, sales funnels, marketing automation, email marketing, and more.
Kartra includes everything you need to create an online business:
- Email marketing
- Cart checkouts
- And more
All of these valuable tools seamlessly integrate inside the same ecosystem.
You can leverage all the tools to build your online business, but you also have done-for-you Kartra funnels that are proven to convert by marketing experts. You do not need to take the headache out of tech setup, because everything is premade for you.
What can you do with Kartra?
Kartra is mainly used for marketing campaigns, lead generation, lead conversion, and brand awareness.
The software has so many features that it is hard to keep track of everything it can do. But here is a list of the things you can do with Kartra:
- Done for you Kartra funnels: With Kartra you can share an entire funnel with just a click of a button (automation, emails, sales pages…) While most of the best sales funnel software offers the ability to share a specific landing page, Katra lets you share the whole funnel process. It is pretty awesome and saves you a lot of work if you want to use and model their prebuilt high converting funnels.
- Email marketing automation integrated: With Kartra you do not need to pay for an email autoresponder like GetResponse, Aweber, or ConvertKit because is included in their system. It saves you some good money if you are on a budget.
- Split-Testing: A must-have feature for every marketer. You can slit-test landing pages and funnels quickly and start optimizing your campaigns for conversions.
- Analytics and conversion rates: Kartra provide lots of resources for you to analyze your data and campaigns
- Fast Servers: Katra pages will not slow down even if you drive tons of traffic to them.
- Cloud-Based Platform: Kartra is a fully cloud-based platform. It means that you do not have to worry about losing all your information. All you need to access it is an internet connection.
Who is Kartra for?
Katra is probably the best for people that want to stop messing around with multiple tools and want to grow their business straightforward.
It is used often by business owners, consultants, affiliate marketers, bloggers, and course creators.
You can also create memberships inside Kartra. If you already have a tribe online, and they want to hear more from you (but the technology is holding you back) this software makes those tasks very simple.
If you are looking for something to produce an online course, Kartra also gives you everything to upload the content and be up and running with a good-looking and very intuitive back office for your course.
Coaches and consultants can also grow their online presence and attract new ideal customers for their business with Kartra.
If you want to spend less time fixing software issues or are on a budget to hire teams of developers, Kartra is a perfect tool.
What you can replace by using Kartra
By using Kartra you can replace multiple tools if you want everything in one place. With Kartra you do not need:
- Email marketing platforms and email autoresponders
- Checkout platforms
- Membership platforms
That is why they are an «all-in-one solution»
Pros And Cons
- Extremely easy to setup
- Great customer support
- All-in-one platform (everything ties together)
- Prebuilt customizable templates (for pages, email, and forms)
- Upsells, downsells, and order bumps
- Done for your marketing campaigns
- Hosts everything directly on the server
- Real-time analytics
- Integrations and API
- Learning materials
- $1 trial and flexible payment plans
- 30-day money-back guarantee
- Might be expensive for beginners
- No evergreen webinar feature
Kartra campaigns are not just a funnel-sharing template like most options in the market.
You get done-for-you, but all-of-things:
- Funnel Kartra templates
- Email swipes
- Well designed pages
- Video hosting
- And other useful things
Maybe you did not know, but Kartra is backed by Frank Kern, a marketing legend (just google it).
He provides lots of training and knowledge inside for Kartra. And the best part is that you get to access his done-for-you marketing campaigns inside the member’s area. Those are proven to convert, and all you have to do is model a system made by a pro.
You can create good-looking funnels and landing pages with Kartra. Their page builder is one of the simplest platforms to use.
Here are some of the things you can do inside the editor:
- Components/elements: Drag and drop the elements into the page builder canvas
- Settings: Where you can find SEO settings, for example
- Device preview: You can preview how your page looks like on mobile and desktop
Kartra allows you to design forms and collect new leads directly from their platform.
Their interface is the same in the whole platform, very intuitive, and easy to use.
They provide templates to customize for each form if you do not want to build them from scratch. You can choose from adding a single or double opt-in option, welcome message, tagging and automation, and more.
You can also embed those forms on WordPress, for example, if you already have a website and you want to integrate it with Kartra.
Unlike the page builder, the form builder only allows simple changes to the Kartra templates. There are more advanced features on other types of software, but Kartra does the job very well.
You can send emails, set up an automated sequence, and segment your audience based on their actions.
The email editor comes with templates that you can customize with text, images, and fonts. You can broadcast emails, use tags, segmentation, and create a whole automated business that seemingly integrates with all other features such as forms and landing pages.
You can also split-test the emails and test the content and themes for your messages to track conversions and choose what works better.
Courses and memberships
Kartra is probably the best platform to deliver courses and memberships.
The platform gives you the ability to make the delivery of products easy and managing the content in the Backoffice. You can share and organize your content with your customers effortlessly. If you are looking to create a training class without wasting a lot of time setting up all the technology, this is the best way to go.
Membership sites allow you to create, grow and communicate with a community by delivering content in a secure area. Kartra includes this functionality, and you can set up recurring payments, one-time fees, and other pricing features. You can also incorporate non-paying members or provide free membership.
You can embed videos to your pages or WordPress blog with Kartra video hosting. Again, this saves you time and money because you do not have to use other video platforms like Youtube, Vimeo, or Wistia.
Why would you want to host your videos on Kartra instead of YouTube for example? On Youtube, you cannot stop people from sharing your videos unless you make them private, which only allows you to watch them. You do not want that on a premium level.
Kartra gives you the ultimate capacity to control your videos, see how your customers respond to the content, and embed calls to action at the start, middle, or end of your videos.
For example, with a course site, you can develop a portal where you can upload your videos.
This functionality allows you to sell your product or services without needing to utilize third-party shopping cart software.
You can set up multiple shopping kart functions that create a user-friendly checkout experience. There are different available methods, like one-time payment or recurring.
With Kartra you can also set up SMS messaging with an external service called Twilio. You only have to connect your Kartra account with Twillio, and you can market your clients via SMS.
Affiliates are experienced salespeople that run ads and campaigns for you in exchange for a commission for every sale.
If you want affiliates to help you promote your products and services, you can have a sales team working for you and only pay for conversions. Kartra allows you to manage your affiliates easily.
Kartra’s system allows you to automate affiliate payments with multiple commission structures and track analytics. If you do this manually it will take up a lot of your time and money.
Kartra hosts your helpdesk with everything you need to have your business up and running. They provide many customer assistance such as telephone, live chats, supports tickets, and skype.
Do you think that you might need professional help to boost your business? You guessed it! Kartra offers a marketplace of pros that you can hire, all without leaving the platform. This service replaces platforms like Fiverr.
If you are interested in outsourcing professionals to grow your business, take a look at our list of recommended outsourcing websites.
For business models that include appointments or bookings, Kartra offers a great tool to connect with your customers. If you run a restaurant or a beauty salon, Kartra Calendar allows you to organize a streamlined appointment system online.
The tool allows your customers to see at a glance your availability and free time slots. With this, they can easily book, reschedule or cancel their appointments.
The calendar is optimized for both desktop and mobile, like pretty much every feature that Kartra provides. It can also easily integrate with every Kartra page.
Just connect your Kartra account with many other platforms, like payment gateways, SMS, and more.
Here are some of the most notable integrations:
Kartra can connect to over 1000 different applications, from CRMs to security and analytics. The company is also expanding and updating its range of integrations.
The platform provides great customer support, where you use the real-time live chat or ticketing system. You can get quick answers to your questions from their support, but they also have a strong knowledge base and community.
If you like to follow step-by-step instructions as I do, Kartra tutorials are where it is at. They have simple instruction guides for everything you need.
They also have a strong Facebook group where you can ask questions and get help from the community.
Kartra includes pretty much what every marketer needs to launch an online business, and lots of things are included in the pricing. It helps users save unwanted expenses by having everything in the same place.
Kartra allows you to choose from monthly or yearly plans, switch plans, and cancel at any time. Also, they have a 30-day money-back guarantee.
It is one of the most flexible and risk-free options that we found in the online space.
Their basic plan starts at $99/mo or $79/mo if billed yearly. If you commit to more time, you get a better deal. It is common practice with pretty much every software out there.
What about the Kartra free trial?
Well, Kartra has a 2-week trial that costs you only one dollar. Then you would start paying for the subscription if you choose not to cancel it before the trial period ends.
If you want a Kartra 30 day trial for 1$, take advantage of it while it lasts.
There are four different Kartra pricing plans: Starter, Silver, Gold, and Platinum. It is a very logical hierarchy (the more features you get, the more expensive it gets)
We recommend that you begin with the Starter plan and take advantage of the trial. By doing this, you can check it out and upgrade later if you need it.
Do we recommend Kartra? Yes, we do!
Their all-in-one marketing platform claims live up to its name. It is hard to find something that Kartra cannot do. They are the ultimate business solution if you do not want to duct tape everything to have your business working full steam online.
The platform is easy to use and allows you to build your online business effortlessly. It is a perfect choice if you want to create your first marketing funnel.
The pricing is also flexible and affordable compared to other platforms in the market. You would be amazed at how much money you can save by canceling all those monthly subscriptions with different service providers.
I firmly believe that Kartra is by far the ultimate all-in-one marketing tool for running a business online.
Read also our Kartra vs Squarespace review to get a deeper knowledge of the tool by comparing it to one of its competitors.