Best Social Media Management Tools

Today we will reveal the best social media management tools on the market.

Some focus more on one social media platform than others, but they were all vetted as the best overall for small businesses and marketing professionals.

Steve Ramos carefully created this list after analyzing all the popular social media platforms available.

Compare the best Social Media Management Tools

Bottom line
Pros
Cons
1
sproutsocial logo
SproutSocial
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Bottom line
Best Overall
Pros
Robust
User-friendly
Customer support
Engagement features
Integrations
Cons
Expensive
Limited features at lower pricing tiers
Bottom line
Best Straightforward Platform
Pros
Easy To use
Instagram Integration
Visual Content Library
Analytics
Mobile App
Cons
Customer Service
It gets expensive quickly
3
AgoraPulse Logo
AgoraPulse
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Bottom line
Best Free Plan
Pros
Comprehensive
User-friendly interface
Competitive Pricing
Strong customer support
Cons
Limited integrations
4
Hootsuite logo
Hootsuite
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Bottom line
Best all-in-one
Pros
Easy To Schedule Posts
Integrations
Robust reporting
Collaboration features
Cons
Learning curve
Gets expensive
Bottom line
Most Simple Tool
Pros
Easy to use and navigate
Analytics and insights
Schedule posts at optimal times feature
Free version
Cons
Limited free plan
Can be expensive
Occasional glitches
6
Sendible Logo
Sendible
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Bottom line
Best for Marketing Agencies
Pros
Supports a wide range of social media platforms
Robust collaboration tools
Smart Posting feature
Mobile app
Cons
Expensive for smaller businesses
Complex interface
Limited features on lower-end plans
7
CoShedule
Visit Website
Bottom line
Best Marketing Calendar
Pros
Comprehensive features
Collaborative
User-friendly interface
Good customer support
Cons
Expensive
Learning curve
Limited integrations
Limited mobile app
8
Socialpilot logo
SocialPilot
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Bottom line
Most Cost Effective
Pros
Affordable
Easy to use
Integrations
Collaboration Features
Social inbox in the app
Cons
Occasional glitches
Limited customization on templates
Lack of advanced features
9
Meetedgar
MeetEdgar
Visit Website
Bottom line
Best for Automation
Pros
Content recycling
Social Media Scheduling
Analytics and insights
Cons
Price
Limited social media platforms
Learning curve
10
Loomly Logo
Loomly
Visit Website
Bottom line
Best for Colaboration
Pros
User-friendly
Collaborative tools
Content creation and curation
Analytics and Reporting
Cons
Limited automation
Limited integrations
Price
Customer support
1

SproutSocial

Best Overall

Sproutsocial

From $249/mo

Sprout Social is a social media management and optimization platform that helps businesses manage their social media presence across various platforms. It provides various tools for scheduling and publishing content, monitoring and responding to social media activity, and analyzing performance metrics.

The platform offers social listening, customer relationship management, and team collaboration tools to help businesses improve their social media strategy and engagement. Sprout Social integrates with popular social media platforms, including Twitter, Facebook, Instagram, and LinkedIn, and offers customizable analytics and reporting features to help businesses track and measure the success of their social media efforts.

Pros
  • Robust scheduling and publishing features for multiple social media platformsUser-friendly interface and easy-to-use analytics tools
  • Excellent customer support and training resources
  • Advanced social listening and engagement features for brand reputation management
  • Integration with popular social media networks, including Twitter, Facebook, and Instagram
Cons
  • It can be expensive compared to some other social media management tools
  • Advanced features, such as social listening and customer relationship management, require higher pricing tiers
  • Limited reporting capabilities, especially at lower pricing tiers

How Sproutsocial Works

Sprout Social allows businesses to manage their social media presence across multiple platforms through a single platform.

The process starts with setting up an account and connecting the desired social media platforms. Once connected, businesses can use the platform to schedule and publish content, monitor social media activity, and engage with their audience.

Sprout Social provides various features such as social listening, customer relationship management, and team collaboration tools to help businesses improve their social media strategy and engagement.

The platform also offers customizable analytics and reporting features to track and measure the success of social media efforts.

Businesses can use these insights to make data-driven decisions and refine their social media strategy.

Sproutsocial Pricing

Sprout Social offers a range of pricing plans to suit different business needs. The plans are designed based on the number of social profiles and users required. The cheapest plan starts at $249 monthly and goes up to $499 monthly.

Yes, Sproutsocial ain’t cheap, but if you want the best social media tool, this is by far the one.

Sproutsocial Pricing Plans

2

Later

Best Straightforward Platform

Later

From $18/mo

Later is a social media management tool that allows users to plan, schedule, and publish content across various social media platforms such as Instagram, Facebook, Twitter, and Pinterest.

The tool includes features such as a visual content calendar, drag-and-drop scheduling, and a media library for storing images and videos.

Later also provides analytics and insights on post performance and audience engagement.

It offers a free plan with limited features and various paid plans with more advanced features and additional team members.

Pros
  • Easy to use: Later’s user-friendly interface makes navigating and scheduling posts easy.
  • Instagram integration: Later specializes in Instagram scheduling and offers features like hashtag suggestions and grid preview.
  • Visual content library: Later has a media library to store and organize images and videos for future use.
  • Analytics: Later offers basic analytics to track post performance and follower growth.
  • Mobile app: Later has a mobile app for iOS and Android, making managing social media conveniently convenient.
Cons
  • Basic features: Later’s free plan has limited features, and some advanced features are only available on higher-priced plans.
  • Price: Later’s pricing plans can be expensive very quickly.
  • No direct publishing: Later doesn’t support direct publishing, so users must manually publish posts at scheduled times.
  • Learning curve: Later’s more advanced features, like Instagram Storie’s scheduling, can have a bit of a learning curve.

How Later Works

Later works by providing a centralized platform for planning, scheduling, and publishing content across various social media platforms. Users can connect their social media accounts to Later, which will pull in their content and provide an overview of their content calendar.

To plan and schedule content, users can upload images and videos to Later’s media library or use Later’s built-in search functionality to find relevant content to share. From there, users can drag and drop content onto their content calendar and schedule posts for specific dates and times.

Later also offers a variety of tools to enhance the content creation process, such as a linkin’ bio tool that allows users to create a clickable, shoppable landing page for their Instagram bio and a Stories editor that enables users to add text, stickers, and other design elements to their Instagram Stories.

Additionally, Later provides analytics and insights to help users track the performance of their social media content. Users can see metrics such as engagement rates, follower growth, and top-performing posts, as well as use Later’s hashtag analytics to track the effectiveness of their hashtag usage.

Overall, Later simplifies social media management by providing a user-friendly interface and tools to plan, schedule, and analyze social media content.

Later Pricing

Later has a free plan, and prices range from $19/per month and $80/per month. You can save 17% if you choose to commit to paying yearly.

Later Pricing Plans
Later Pricing Plans

3

Agorapulse

Best Free Plan

Agorapulse

From $49/mo

Agorapulse is a social media management tool designed for businesses and agencies to manage their social media presence.

It allows users to schedule and publish content, engage with their audience, monitor mentions and comments, analyze performance, and collaborate with team members.

Agorapulse supports popular social media platforms such as Facebook, Instagram, Twitter, YouTube, and LinkedIn.

Its features include social media inbox, publishing calendar, analytics, team collaboration, and more. Agorapulse is designed to streamline social media management and help businesses grow their online presence.

Pros
  • Comprehensive social media management: AgoraPulse offers a wide range of features for managing multiple social media accounts in one place, including scheduling posts, monitoring conversations, and analyzing performance.
  • User-friendly interface: The platform is intuitive and easy to navigate, making it accessible for all experience levels.
  • Competitive pricing: AgoraPulse offers reasonable pricing plans compared to other social media management tools, especially for small businesses.
  • Strong customer support: AgoraPulse is known for excellent customer service, quick response times, and knowledgeable representatives.
Cons
  • Limited integrations: AgoraPulse doesn’t integrate with as many third-party tools as some other social media management platforms, which can limit its usefulness for some users.
  • No built-in image editor: Unlike other platforms, AgoraPulse doesn’t have a built-in image editor, which can be inconvenient for users who need to edit images before posting.
  • Limited reporting options: AgoraPulse’s reporting features are not as comprehensive as they would like, especially compared to other social media management tools.

How AgoraPulse works

  1. Account Setup: To get started with Agorapulse, users must create an account and connect their social media profiles to the platform. Agorapulse currently supports Facebook, Twitter, Instagram, LinkedIn, and YouTube.
  2. Inbox Management: Agorapulse provides a centralized inbox that allows users to view and respond to messages and comments from all their social media profiles in one place. This feature helps users stay on top of their engagement and respond to their followers promptly.
  3. Publishing and Scheduling: With Agorapulse, users can schedule social media posts in advance, and the platform will automatically publish the content at the scheduled time. This feature lets users plan their content and ensures a consistent posting schedule.
  4. Analytics and Reporting: Agorapulse provides detailed analytics and reporting on social media performance, including engagement rates, reach, and impressions. This information helps users track their progress and make data-driven decisions to improve their social media presence.
  5. Collaboration: Agorapulse allows multiple users to manage social media profiles, making it ideal for businesses and agencies that need to collaborate on social media management. The platform provides various collaboration tools, including team workflows and approval processes.

Agorapulse Pricing

Agorapulse’s free plan allows one user to create at least three social media profiles and run ten scheduled posts. The paid plans range from $49 to $119 per month, and you also can have a custom plan tailored to your business needs.

Agorapulse Pricing Plans
Agorapulse pricing plans

4

Hootsuite

Best all-in-one

Hootsuite

From $99/mo

Hootsuite is a tool that helps you manage your social media accounts all in one place. You can schedule your posts, track engagement, and analyze your performance. It’s like a one-stop shop for all your social media needs. It integrates with many other tools, so you can customize it to work for you. It’s an excellent option for anyone looking to up their social media game without spending too much time on it.

Pros
  • Hootsuite allows you to manage multiple social media platforms from one dashboard, making it easy to schedule posts and track performance across all channels.
  • The platform integrates with other tools and apps, allowing seamless workflow management.
  • Hootsuite’s robust analytics and reporting system gives detailed insights into your social media performance and audience engagement.
  • Collaborating and managing team members on one platform streamlines communication and workflow.
Cons
  • Some users find Hootsuite’s interface overwhelming and challenging, especially for new users.
  • The platform can be expensive, especially for businesses or individuals with many social media profiles to manage.
  • While Hootsuite offers many features, some users feel they are not as in-depth or advanced as other social media management tools.

How Hootsuite works

Hootsuite is a tool that helps you manage your social media accounts in one place. Instead of logging into each platform separately, you can use Hootsuite to schedule and publish posts, monitor your accounts for engagement and mentions, and even analyze your social media performance. This can save you time and effort, especially in managing multiple social media accounts. Hootsuite also has a mobile app to manage your social media.

Hootsuite pricing

Hootsuite has four pricing plans that start from $99 per month and goes up to $739 per month. There’s also the enterprise custom option if you have a large corporation.

Hootsuite Pricing
Hootsuite Pricing

5

Buffer

Most Simple Tool

Buffer

Free Plan

Buffer is a social media management tool enabling you to schedule and manage your content effortlessly across multiple platforms.

It operates like a digital assistant, ensuring your posts are published on the right platform at the perfect time. Buffer streamlines your social media marketing activities, saving you time and increasing productivity.

Pros
  • Easy to use and navigate, even for beginners
  • Provides analytics and insights to track the performance of your posts
  • Allows you to schedule posts for multiple social media platforms in advance, saving time
  • Offers a “Queue” feature to automatically schedule posts at optimal times based on follower activity
  • It has a free version with limited features, as well as paid versions with more advanced features
  • Integrates with a variety of third-party tools for added functionality
Cons
  • Some features, such as advanced analytics, are only available in paid versions
  • It can be expensive for teams or agencies to manage multiple social media accounts
  • No option to automatically recycle or repost old content without manually scheduling it again
  • The user interface can be slow or glitchy at times.

How Buffer works

Buffer is a social media tool that enables you to link your social media accounts, such as Twitter, Facebook, Instagram, and LinkedIn. After linking your accounts, you can draft posts and schedule them to be posted at specific times.

Moreover, Buffer features a “Queue” option that automatically schedules your posts for the most effective posting times according to your followers’ activity on social media. You can also personalize the Queue settings according to your preferences and needs.

Besides, Buffer provides analytics to monitor the performance of your posts, including clicks and engagement. This data can assist you in refining your social media approach and enhancing your content.

Buffer Pricing

Buffer Pricing
Buffer Pricing

6

Sendible

Best for Marketing Agencies

Sendible

From $29/mo

Sendible is a social media management tool that allows users to manage multiple social media accounts from one dashboard. It offers a range of features for scheduling and publishing content, monitoring social media activity, and tracking analytics.

With Sendible, users can schedule posts to be published on different social media platforms at specific times, track brand mentions, and engage with followers. The tool also offers a content suggestion feature, which recommends articles and other content relevant to your audience and industry.

Sendible provides detailed analytics to track the performance of your social media accounts, including engagement rates, follower growth, and website traffic. It also offers team collaboration tools, allowing multiple users to collaborate on social media accounts and content.

Pros
  • Offers a comprehensive suite of social media management features, including content scheduling, social listening, and analytics.
  • Supports various social media platforms, including popular networks like Facebook, Twitter, Instagram, and LinkedIn.
  • Provides robust collaboration tools that make it easy to work with team members and clients on social media projects.
  • Includes a “Smart Posting” feature that analyzes engagement data to optimize the timing and frequency of your posts.
  • Offers a mobile app for managing social media on the go.
Cons
  • It can be expensive for smaller businesses or solo entrepreneurs.
  • Issues with slow load times and occasional glitches.
  • The user interface can be complex and overwhelming, especially for new users.
  • Some features, like social listening and advanced analytics, may require a higher-priced plan.

How Sendible works

Once connected, you can schedule posts to be published at specific times in the future, which can save you time and effort.

Sendible also has a content suggestion feature that provides ideas for sharing posts on your social media accounts. This can be helpful if you’re struggling with content ideas.

Another helpful feature of Sendible is its analytics capabilities. You can track the performance of your social media posts and gain insights into engagement, clicks, and other metrics. This can help you refine your social media strategy and improve the effectiveness of your content.

Sendible Pricing

Sendible cost range from $29 per month if you choose the cheapest plan and goes up to $199 per month.

Sendible Pricing Plans
Sendible Pricing Plans

7

CoSchedule

Best Marketing Calendar

CoSchedule

Free Plan

CoSchedule is a social media tool that helps you manage your content and schedule posts on different social media platforms.

It’s like a personal assistant for your social media accounts, ensuring your posts get shared at the right time and on the proper channels.

With CoSchedule, you can save time and be more productive with your social media marketing efforts.

Pros
  • Comprehensive features: CoSchedule offers a wide range of features that can help users manage their content and social media marketing efforts all in one place.
  • Collaborative: CoSchedule makes it easy for teams to work together, assign tasks, and communicate content and social media strategy.
  • User-friendly interface: The platform has an intuitive interface that makes it easy to navigate and use.
  • Good customer support: CoSchedule has a responsive support team to help users with questions or issues.
Cons
  • It can be expensive for most users
  • Steep learning curve: Due to the platform’s comprehensive feature set, new users can have a bit of a learning curve to become proficient in using all the tools and features.
  • Limited integration: While CoSchedule integrates with popular tools, some notable omissions may be critical to specific users.
  • Limited mobile app: CoSchedule’s mobile app has limited functionality compared to the desktop version, which can be a drawback for some users who need to manage social media on the go.

How Coschedule works

CoSchedule is a social media tool that helps you manage your content and schedule your posts on various social media platforms. It’s like having a personal social media assistant to ensure your content gets shared on the right platforms at the right time.

With CoSchedule, you can connect your social media accounts and schedule your posts in advance, which saves you time and helps you stay organized. You can also collaborate with your team and assign tasks, making managing your social media strategy easier.

CoSchedule also offers analytics and insights to help you measure the success of your social media efforts. You can track metrics like engagement, clicks, and shares to see how your content performs and make data-driven decisions to improve your strategy.

Coschedule Pricing

Coschedule has a generous free plan, and the pro plan starts at $29 per month. You can also get a custom plan for your business needs.

Coschedule Pricing Plans
Coschedule Pricing

8

SocialPilot

Most Cost Effective

SocialPilot

From $30/mo

Social Pilot is a social media management tool that can help you streamline your social media marketing efforts. It’s a platform that allows you to manage and schedule your posts on various social media platforms like Facebook, Twitter, LinkedIn, and Instagram.

Social media is crucial to any successful marketing strategy, but managing all your accounts manually can be time-consuming. Social Pilot allows you to schedule posts in advance and manage multiple accounts from one centralized location, saving you time and hassle.

Pros
  • Affordable pricing options for small businesses and individuals
  • Easy-to-use interface for scheduling and managing social media content
  • Integrates with a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and more
  • Provides helpful analytics and reporting features to track performance and engagement
  • Allows for team collaboration and assignment of roles and permissions
  • Offers a social inbox for easy management of social media messages and comments
Cons
  • Occasional glitches and technical issues with the platform
  • Limited customization options for social media post templates
  • Lack of advanced features compared to some other social media management tools

How Social Pilot works

With SocialPilot, you can easily connect and manage multiple social media accounts from one centralized dashboard, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more.

One of the standout features of SocialPilot is its content scheduling capabilities. You can create and schedule posts in advance and even schedule repeat posts at set intervals, ensuring your content is shared consistently and effectively.

SocialPilot also offers advanced analytics and reporting tools, allowing you to track the performance of your social media campaigns and make data-driven decisions to improve your strategy.

SocialPilot provides many other features, such as team collaboration and client management, making it a comprehensive solution for businesses and agencies.

Social Pilot Pricing

SocialPilot offers a free 14-day free trial. The cheapest plan starts at $30 per month and goes up to $200 per month if you choose the Agency plan. You can also get a 15% discount if you choose to be billed yearly.

SocialPilot Pricing Plans
SocialPilot Pricing Plans

9

MeetEdgar

Best for Automation

MeetEdgar

From $29.99/mo

Meetedgar is a social media management tool that automates and schedules your social media posts. It’s like having a personal social media assistant that helps you stay on top of your content by recycling your evergreen content.

Unlike other social media tools that require you to create new content constantly, MeetEdgar allows you to create a library of your best-performing content and automatically schedule and post that content regularly. This not only saves you time and effort but also ensures that your content is being seen by your followers consistently.

MeetEdgar also offers analytics to help you measure the success of your social media efforts, including metrics such as engagement and clicks. This information can help refine your social media strategy and improve your content.

Pros
  • Content recycling: MeetEdgar’s unique feature is the ability to recycle old content and keep it in circulation, which can save time and effort in creating new content.
  • Social media scheduling: MeetEdgar allows you to schedule your social media posts in advance and post them automatically so that you can focus on other aspects of your business.
  • Multiple accounts management: MeetEdgar allows you to manage multiple social media accounts from one dashboard, which can be helpful for businesses with a solid social media presence.
  • Analytics and insights: MeetEdgar provides analytics and insights to help you track the performance of your social media posts and make data-driven decisions to improve your social media strategy.
Cons
  • Price: MeetEdgar can be expensive compared to other social media tools, which may be a drawback for small businesses or individuals.
  • Limited platforms: MeetEdgar only supports a limited number of social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. If you need to manage other platforms, you’ll need to look for another tool.
  • Learning curve: MeetEdgar has a bit of a learning curve, so getting used to the interface and features may take some time.

How MeetEdgar works

You can create a content library, a collection of your best-performing evergreen content, and schedule it to be automatically shared on your social media accounts.

This means your content will be shared regularly, keeping your social media accounts active without requiring you to create new content constantly.

MeetEdgar Pricing

Meetedgar costs $29.99 per month if you need only up to 5 social media accounts and goes up to $49.99 per month if you need up to 25 social media accounts. You also get a discount if you choose to be billed yearly.


10

Loomly

Best for Colaboration

Loomly

From $26/mo

Loomly is a social media management tool that helps you create, schedule, and publish content on various social media platforms. It provides a collaborative workspace for your team and lets you plan your social media strategy.

Pros
  • User-friendly interface: Loomly is easy to navigate and use, even for those with little social media management experience.
  • Multi-platform support: Loomly supports various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google My Business, and TikTok.
  • Collaborative tools: Loomly offers features allowing collaboration and approval workflows among team members, making managing social media for a brand or company easier.
  • Content creation and curation: Loomly provides tools for creating and curating content, including a built-in post-idea library and an integration with Canva for easy graphic design.
  • Analytics and reporting: Loomly offers detailed analytics and reporting features to help users track the performance of their social media content.
Cons
  • Limited automation: While Loomly offers scheduling and some automation features, it doesn’t have the same level of automation as some other social media management tools.
  • Limited integrations: Loomly has fewer integrations than other tools, which may limit its usefulness for some users.
  • Limited keyword tracking: Loomly’s features are somewhat limited, which may be a downside for those looking for more in-depth analysis.
  • Price: Loomly can be relatively expensive compared to other social media management tools, which may be a barrier for some users.

How Loomly works

With Loomly, you can create content for multiple social media platforms in one place, saving you time and effort. You can also preview how your content will look on different platforms before you publish it. Loomly also offers a library to store and reuse your best-performing content.

One unique feature of Loomly is its post ideas, which suggest new content based on trending topics and hashtags. Loomly also offers analytics and insights to help you track the performance of your posts and refine your social media strategy.

Payment

Loomly pricing plans range from $26 per month and go up to $269 per month.

Loomly Pricing Plans
Loomly Pricing Plans

How To Choose the Best Social Media Management Tools

Finding the right software can make all the difference if you want to manage your social media presence. Here are some steps to help you choose the best social media management tool for your business:

Determine Your Needs

Start by assessing your needs. Which social media platforms do you want to manage? What type of content do you want to post? How much time and resources can you commit to social media management?

Conduct Research

Research available social media management tools and compare them to your needs. Check online reviews and ratings to understand how other businesses have used the tools.

Consider Features

Consider which features are essential to your social media strategy. If you want to schedule posts in advance, look for a tool with a scheduling feature. If you want to track your social media analytics, look for a tool that provides analytics.

Evaluate Ease of Use

Choose a social media management tool that is intuitive and easy to use. Look for a tool with a user-friendly interface and features that are easy to navigate.

Evaluate Cost

Cost is also an important consideration. Determine your budget for social media management and look for tools that meet your needs within your budget. Some tools offer free trials or free plans, so take advantage of them to test the tools before committing to a paid plan.

Assess Customer Support

Consider the level of customer support provided by each tool. Choose a tool that offers good customer support and assistance when needed.

Consider Integrations

Look for tools that integrate with other tools and platforms you use. For example, if you use a CRM tool, look for a social media management tool that integrates with your CRM.

Evaluate Mobile Capabilities

Mobile capabilities are another factor to consider if you need a mobile app to manage your social media presence on the go. Some tools offer mobile apps that allow you to manage your social media from your smartphone.

Scalability

Choose a tool that can grow with your business. As your business grows, you may need additional features or the ability to manage more social media platforms.

Try Before You Buy

Finally, take advantage of free trials or plans to test the tools before committing.

By following these steps, you can choose the best social media management tool for your business, helping you to streamline your social media presence and achieve your online marketing goals.

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